Pest analysis (political, economic, social and technological) is a management method whereby an organization can assess major external factors that influence its operation in order to become more. An effective way to analyse key features of the external environment is to use pestle analysis. Ebay: swot analysis company overview ebay is an online auction site that was founded in san jose, california it was first founded as auctionweb by its. Ebay has made a $2 million investment in a site called meetup this is a tool that community members can use to find people with similar interests to their own.
Pest or pestel analysis is a simple and effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization. Pestel analysis is conducted to determine current and future trends in political, economical, social, legal, environmental and technological environments, might influence the performance of business and what measures to be taken to avoid any shortfalls. Political international policies are getting in the way of amazon's growth expansion to some countries is tough due to their policies relating to online purchases. It studies strategic management in reference to ebay inc which is a market leader of world’s online market place first part of the assignment conducts an environmental analysis for ebay using strategic tools like swaot analysis, pest analysis and porter’s five forces analysis.
About the author james has been a management consultant to more than 1,000 small businesses as a senior management consultant and owner, he used his technical expertise to conduct an analysis of. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. To gain market in india, ebay has to change the way it operates ebayin has to develop and implement new strategies for the change management using the following table the best theory to use is lippitt’s phases of change theory this theory consists of 7 steps and it mainly focuses on change. This is the detailed pestle/pestle analysis of ebay which elaborate the external factors impacting the company political, economical, social, technological, environmental and legal introduction ebay started off in 1995 as a platform for ecommerce by french programmer pierre. Amazon pestel analysis political trade protectionism in the usa from the trump administration currently threatens the existence of foreign firms in the country (diamond, 2017.
Pestel analysis pestel analysis in this part all factors, which influence the company as a whole but are out of their direct control including wider social, political and economic factors shall be explained the analysis of those factors of the macro-environment is therefore often known as pestel analysis3 pestel is an acronym for the six key strategic areas of change: political, economic. We rate pest or pestle analysis as one of the top 20 marketing models which we feature in our digital marketing models guide in this article we will explain how to complete a pestle analysis covering each of the parts using an example of applying the analysis. When planning a project it is important to learn about the internal and external factors that can affect the project there are some excellent strategic planning methods that you can use analyze all these factors swot analysis and pest analysis are two of the most frequently used planning methods.
This pestel/pestle analysis of ebay inc outlines external factors influential to strategic management in online business for example, the company’s development is based on market opportunities connected to remote or macro-environmental factors, such as governmental or political action that supports online trade. Ebay have demonstrated a use of technology to innovate the on-line retailing function from first developing the on-line auction idea to challenging the status quo and use of technology within consumer transactions in order to make the ebay experience a customer focused and friendly one. Ebay 1 case study group members grace chu eyo chay ni rachel gomez monday, 10th feb 2014 2 background ebay is an american multinational internet corporation founded in 1995 by pierre omidyar online auction website phenomenal growth net worth pestel analysis political economic social technological legal environment 8. Amazon’s pestel/pestle analysis – recommendations amazoncom inc remains the top player in the online retail market the company has shown resilience despite increasing competition with companies like walmart [read: pestel/pestle analysis of walmart .
Pestel analysis the pestel framework below analyses the dynamic and unpredictable environment in which tesco operates by identifying the forces that. Ebay inc report contains the full discussion of ebay swot analysis the report also illustrates the application of the major analytical strategic frameworks in business studies such as pestel, porter’s five forces, value chain analysis and mckinsey 7s model on ebay. Pestel-pestle analysis of ebay by adamkasi | jan 24, 2016 | companies this is the detailed pestle/pestle analysis of ebay which elaborate the external factors impacting the company political, economical, social, technological, environmental and legal. Pest analysis is a business management tool that helps analysing the political, economical socio-cultural and technological factors affecting the overall functioning of an organisation (swot analysis and pest analysis, 2014.
The acronym behind the strategic analytical tool pestel stands for political, economic, social, technological, environmental and legal factors ebay pestel analysis involves an analysis of potential effect of above factors on the volume of revenues and growth prospects of the business. Pest analysis understanding big picture forces of change (also known as pestle, pestel, pestlied, steeple and slept analysis) pest analysis is a simple, useful and widely-used tool that helps you understand the big picture of your political, economic, socio-cultural and technological environment as such, it is used by business leaders. Find great deals on ebay for pest analysis shop with confidence. Pest market analysis tool pest analysis method and examples, with free pest template the pest analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business.